I certainly have found it revealing that Comcast's brand was rated the worst in the nation, worse than giant poluters like BP Gas and the other petroleum companies! And policies like blocking Roku from HBOGo are exactly what reinforce this belief -- that a company that kills customer satisfaction like Comcast does is far worse than companies that kill birds, marine life, reefs, etc.!
This is why Comcast created the Xfinity brand -- to try and get out of the deep brand hole they had dug. But changing a name, while keeping EVERYTHING ELSE the same, has only served to drag the Xfinity name into the same hole as the name Comcast. So that's another thing they've proverbially killed...